Ushering in BMW’s Neue Klasse Era
The upcoming iX3 marks the beginning of BMW’s Neue Klasse — a new generation of electric vehicles built with different technology, design, and manufacturing methods. It’s a shift in direction for the brand, and the iX3 is the first example of what’s to come.
Production will take place at a new €2 billion facility in Debrecen, Hungary, which has been developed specifically for Neue Klasse models. BMW plans to launch around 40 models based on this platform by 2027, including a mix of SUVs and saloons. According to project lead Mike Reichelt, crash safety has been a priority, with design updates like longitudinal aluminium chassis components to improve impact protection.
Focus on Efficiency and Range
The iX3 uses BMW’s sixth-generation battery system, featuring cylindrical cells that improve energy density by around 20% compared to current models. BMW estimates that the long-range version will deliver up to 497 miles (WLTP) on a full charge.
Charging times are expected to be much quicker too. The car’s 800-volt system allows for up to 217 miles of range added in just 10 minutes — useful for drivers needing fast top-ups on longer trips.
BMW has also updated the drive system to reduce energy waste and improve efficiency. The company says the iX3 could be one of the most efficient electric SUVs on the market, using about 15 kWh per 100 km — roughly equivalent to 188 mpg.
Design and Interior
The iX3 draws styling cues from the Vision Neue Klasse X concept, with a clean exterior design: minimal lines, flush door handles, and wide-set lighting. The rear keeps the same understated look.
Inside, the design is intentionally minimal. Physical buttons are largely removed in favour of a wide head-up display that stretches across the windscreen. BMW’s Operating System 10 runs the interface, with voice control and touch-free interaction handling most functions. The cabin also makes use of recycled and eco-friendly materials as part of BMW’s sustainability goals.
What’s Next
With the iX3 set to debut in September 2025, more detailed information on trims, pricing, and UK availability should follow closer to launch. As the first model built on BMW’s Neue Klasse platform, it will be closely watched — not just for its individual performance, but also for what it signals about the company’s upcoming electric range.
Whether the iX3 sets the tone for future models remains to be seen, but it does represent a shift in how BMW approaches EV design, production, and technology.
